Tag Archives: old spice

Day 2 at #cil11 (we can make this work, Twitter)

22 Mar

Tuesday isn’t the traditional day of rest, but it’ll do. Any conference day I feel comfortable wearing jeans start to finish is a good one.

The first item on my agenda was Lisa Carlucci Thomas‘ excellent Cybertour session on design tips and grabbing attention in the online environment. In fifteen minutes, she brought together lessons from as disparate sources as Malcolm Gladwell’s Tipping Point and Andy Woodward’s interaction with the Old Spice Guy* and made them relevant to libraries. (Also, double rainbows, which I’d meant to tell her afterward have even shown up in World of Warcraft.) It was a great presentation, and one I’d have loved to see get a full session on one of the main tracks.

The same can, and must, be said for Jennifer Koerber‘s Cybertour session on personas. Jen has a gift for bringing concepts in front of an audience in a way which makes them clear and concrete even to those completely unfamiliar to them. In fifteen minutes she laid out the concept of personas, explained why libraries should look to them as ways to keep the face and reality of their users clear during design processes, and laid out ways to start implementing them. Great stuff.

I also caught Scott Nicholson’s amazing session on gaming and game design as tools for instruction. Far too much information to include here — hell, I even feel odd trying to summarize it — but two of the major things I took away were the existence of the Global Game Jam, which is awesome, and the fact that he has a 22-session course on gaming in libraries up, for free, on YouTube. Check it.

Finally, I caught the tail end of Julian Aiken’s presentation on their implementation of Google’s 80/20 policy at Yale Law Library. His was one of the most highly regarded presentations of the day, with good cause: they’re doing some amazing things there, and I really want to hear more about how this goes for them. (Also, it’s totally his dog.)

Then, it was a fun dinner with friends in Chinatown, and even more Firecon and Lobbycon before bed. As days of rest go, it was damnably busy.


* Will I ever tire of mentioning him in this blog? No.

Library Day in the Life, Day 3

26 Jan

I decided to use Twitter for my LDitL contribution today. And by decided to, I mean I realized that I hadn’t actually been writing down the stuff I was doing anywhere else, so Twitter it is.

There was one item of note beyond my tweets, however: fans of two of the most widely read posts I’ve made will be happy to see this:

I’m sure I’ll be able to tie his return back to library science somehow.


16 Jul

A few items to follow up on yesterday’s post:

  • First, I must share this video because it deserves to be shared again and again until the heat death of the universe:

    Bravo, Harold B. Lee Library. Bravo.
  • Thanks to this video response, we can now all have Isaiah Mustafa provide our voice mail message.
  • Check out The Root‘s Cord Jefferson speaking to this subject in a more serious way: “Why the Old Spice Guy is Good for Black America”. Definitely worth reading.
  • And finally, the man himself shows us the power of intimately knowing your audience:

And, in closing, LIBRARIAN AB POINT.

Jump onto that giraffe

15 Jul

This video’s been making the rounds, and with good cause:

First off, Andy Woodworth rocks for putting that question out there in the first place. Woodworth’s been talking about this stuff for a while, and the spontaneous interview Librarian JP conducted with him at ALA 2010 is well worth a watch. He discusses the impact social media has had on word-of-mouth advertising, and how that can be used as a vector for advocacy.

That insight is reflected in the story behind those wonderful Old Spice videos. Seriously, this entire endeavor makes me giddy: the nigh-improvisational nature of the writing, the triage of questions to determine which responses would resonate most out in the digital wilds, practical political advice, and even the inclusion of comic book references. The only way it could hit more of my geek buttons would be if dice were involved.

(Note: if they did make a D&D-related video and I missed it, please link it in a comment. Please.)

My own “everything looks like a nail” take on this is that, again, the digital reflects the physical but works on a different scale. How many times do we find ourselves, as librarians, reaching out specifically to patrons that we know have influence within our constituencies? In academic libraries, this can mean promoting a new service to key faculty so they can, in turn, advocate it to their colleagues. Knowing, of course, that if the faculty are talking about a service then the word will get to groups like the administration and the student body in turn.

Applying this to our libraries’ forays into social media can only lead to better experiences in that field. Woodworth talks in military terms in the video above, quoting the aphorism, “No battle plan survives contact with the enemy.” Continuing in that vein, here’s the long version of a famous Sun Tzu quote:

So it is said that if you know your enemies and know yourself, you can win a hundred battles without a single loss.
If you only know yourself, but not your opponent, you may win or may lose.
If you know neither yourself nor your enemy, you will always endanger yourself.

All too often, library social media strategies fall into the third category, with even the most successful being best described by the second. Taking to time to know more about the folks on the receiving end of our social media marketing can go a long way to making it more successful. It works for us outside of social media, and the Old Spice folks showed us how well it can work within that sphere.

As a profession, we need to stop throwing pigeons, jump on that giraffe, and earn that monocle smile.